Within the playing field of nutritional and functional powders, we want to be seen as the specialist in powders. Our ambition is to be preferred supplier, which means being better than other providers and also being recognised as such by our customers.
In 2022, we conducted a customer survey with an independent international research agency. The focus of the survey was to better understand how customers value their relationship with us and the developments they expect from us. We are proud of the results!
Preferred supplier
Our customers see Vreugdenhil as a reliable partner who thinks in terms of solutions and is honest and transparent. In addition, customers indicate that we are flexible and offer good service. No less than 75% of our customers indicate that we are their preferred supplier. The quality of our products, service and customer relations are highly rated. Despite the already high rating, we still see opportunities in innovation and sustainability, and in communicating about these topics.
Follow-up survey
We set targets and measure whether we have achieved them with a follow-up survey in 2024. In 2023, we started working on the results. For example, by organising a customer communication training course for all employees with customer contact, which will be rolled out in 2024. In 2023, we actively approached customers to see if we could start sustainability projects together. This resulted in five concrete talks, focused on reducing greenhouse gases in dairy farming and understanding and reducing the product carbon footprint. We will develop these opportunities further in 2024.